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What our clients say

Thank you so much for the time you spent with the Cape Chamber of Commerce staff. The feedback from the team has been very positive and the levels of energy around our new comms strategy is at an all time high. I would happily recommend your course to other businesses and organisations who are looking to embark on an integrated marketing and...

Bronwen Kausch
www.capechamber.co.za
Jan 13, 2012

Mini Silly Season

Tuesday, 01 April 2014 09:12 administrator
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I thought of a few titles for this message: 'While the City Sleeps', 'The Silly Season Returns' and 'The Slumber City'. I don't like the fact that Cape Town is recognised and labelled by ourselves and others as the City who prides itself more on the holidays than on work. It is a general trend for business to slow down radically, for some it comes to a grinding halt over December and January and even during April in Cape Town.
Every trend presents an opportunity. Have you thought about your competitive advantage in business over these seasons? Have you considered a strategy that would capture your audience's attention over these periods? Or will you join the masses with voicemail and out of office replies leaving that special potential client only to use the services of the very few who do actually deliver 24/7/365. Don't get me wrong, I am not saying you shouldn't take leave for your well deserved breaks. I am suggesting you have contingency plans in place, I am suggesting a carefully planned strategy that still makes a client feel that you have his/her best interests at heart.
For those of you who have booked your leave during April, I wish you a safe, pleasant and well rested holiday. You deserve this time with your family and friends.
To the worker bees, you are not alone. Many people will be working during April, keeping the wheels turning.
To the rest of South Africa and the world, Cape Town is not on complete shutdown. :)
Be safe, happy holidays!
TM

 

Replace average with greatness!

Thursday, 13 March 2014 12:02 administrator
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I woke up this morning with a song in my heart and a kick in my step. I've been absent from writing and I've missed blogging. I'm an emotional writer, I get driven by events, successes and personal inspiration and I guess my soul has been disturbed by events and self-infliction.

I reminded myself this morning that being average is not an option. Too often we find reasons, better described as excuses, that validates why we cannot move beyond where we are, why we cannot move beyond our situation. While your situation may not be a bad one, it may not be the best and there is always room for improvement, room for growth, room for love, room to be amazing, room to be extra ordinary. I am moved and inspired by those younger than me, by those older than me, by my peers, by my loved ones to excel and not to settle for the order of the day, mediocrity.

You have so much more to give and you have so much more to pursue. We are able beings. We have been blessed with talents that's worth more than silver and gold. We have been given the tools. Step up, don't step down. Love life, don't just go through the motions. Grab opportunities, don't walk away. Move with the times, don't get left behind. Empower yourself, don't accept 'I can't'.

Today is yours. Tomorrow is not promised, but the possibility of seeing tomorrow is a great one. Do everything in your power to add positively to the lives of others. Do everything in your power to add the WOW factor to your life. Do everything in your power to replace average with greatness!

Because you can!

Thank you.
Tamzin Martin
 

The integration of your social media sites and your website

Thursday, 05 December 2013 13:57 administrator
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Don't forget #TipsWithTamzin. Speak to me via Twitter, Facebook, LinkedIn or the website www.bizxnet.co.za.

Here's my question to you today. Do you think social media sites and your website have to be integrated? My answer to that question is yes. Lets first make sure we understand the difference between social media sites and websites. Social media sites are online sites such as Facebook, Twitter, LinkedIn, Instagram.  These sites represent your business, but it allows you to be very brief. Your  website is an online site for your business where an interested party can land to read more about your business. You can have as much information as possible.

Now how do we go about integrating the social media sites and website? Firstly your branding needs to have the same look and feel. When people move from your website to your social media sites the same logo and branding needs to be seen. The bio's or 'about us' sections should be the same or similar. As mentioned earlier more can be said on a website, whereas condensed versions due to limited character usage can used on the social media sites. Make sure that your social media buttons such as the F for Facebook, the T for Twitter and the LinkedIn button are on every page on your website and preferably in the top right hand corner. The reason for this position is that when people land on your website this is the part of the page that is seen first. The reason for placing buttons on every page on the website is that sometimes people are directed to a specific page on your website via another site, for eg the contact us page or the products or services page. The buttons therefore need to be seen on every page. These buttons should also be direct click through's to the sites.

On the social media sites when completing the sign up process, they all ask for website information, make sure your website address is correct. When doing updates and you would like to get the audience to read more you will add the URL of your website in the status update. This URL should be the link to the exact page that the article or promotion is on. For eg, if you are punting an event on your social media sites and you want the audience to read more about the event and book the event via the events page on your website then your link should be the link that allows them to land directly on the events page and not on the homepage.

Try to include your website in 80% of the updates that you do on your social media platforms. A good exercise would be to ask your web administrator for the stats of a month before you started your social media campaign and every month thereafter so that you can measure the impact of integrating your social media platforms and website.

TM

Last Updated ( Thursday, 05 December 2013 14:20 )
 

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