Learners are using the social media platforms such as Facebook and Mxit in a negative light, engaging in online sexual acts and promoting themselves or rather demoting their personal profiles. These learners are not aware of the implications of their online activity and how this will affect their preparation for the job market. 80% of recruiters are already using Linkedin to source candidates, candidates are also Googled to see if any additional information is available. Social Minds Today aims at equipping learners with social media skills that will provide them with a skill when passing Grade 12 and their online profiles will be polished and ready for scrutiny by recruiters. Learners who do not have the financial freedom to pursue tertiary education will not be left inexperienced and hopeless as they would have the tools to market brands as freelancers, apply for social media jobs and keep in touch with the job market following daily updates of vacancies.
Social Minds Today recognises the challenge that informal and small business have in under-resourced communities in that these entrepreneurs lack business skills or support to market their brands. The SMT Project will link up with the businesses within the local communities and allow the learners that are on the programme to market these small businesses as their practicals on the programme, providing online marketing support to the brands using the social media platforms like blogging, Facebook, Twitter and Linkedin. The programme will allow the learners to register the brands on these platforms and keep the information current and relevant at all times.
The SMT Project has been created by BizXnet for the upliftment and empowerment of the under-resourced communities. SMT allows the businesses in the commnities to interact and connect in the social media sphere and be recognized online as a reputable business no matter what the size. The SMT Project has the potential to sweep our under-resourced communities with hope and skills for further development both socially and economically.
The SMT Project would like to launch it’s pilot as soon as possible and assist as many learners as possible within the Western Cape, following which we will roll out to the other provinces in South Africa. If your organisation is interested in this project and would like to be the main sponsor, please contact BizXnet.