Today I have a huge request and my request goes out to all the students out there. It's that time of the year, you are studying real hard, no matter which grade you are in you are working hard to get to the next level. For many this is the final year year and on that note I'd like to wish all matriculants all the best with their final exams. Matriculants when it comes to your plans for 2014 you are either studying further or you are going to work, some will be travelling and then there's that something called a gap year which I have no intention of elaborating on. For those of you that are going to be studying or working, my plea today is that you clean up your online profile, get rid of dirty laundry on your profiles. I can assure you that for whichever job you will be applying your recruiter will most definitely Google you. Do the exercise yourself, google yourself and see what pops up. Go into your photos and clean up those albums. If you are studying there are opportunities to apply for bursaries. Again, your sponsors will Google you to see exactly who is this individual that they are investing in.
Hey Cape Town! We are fast approaching the end of the year. Don't slack on your social media activity. In fact you may have even more things to update and post about about. Keep the conversation going and hashtag #TipsWithTamzin to contribute or ask any questions about social media.
Today I am going to speak about beating bloggers block. Firstly let's just clarify what blogging is. A blog is a site on the World Wide Web, where discussions, articles or opinions are posted. A blogpost is the article that you publish on a blog. If you have a website add blogs as a tab in the menu that usually has home, about us, services, contact us. Do not create a separate site for your blog if it can be linked to your website and is relevant to your website. Your main landing space should always be your website.
I won't sugar coat this activity called blogging. It is a high maintenance tool, however it is a powerful tool for business. The key to blogging is content and consistency. Remember your strategy... Plan your content, look at what's happening in your business or life for the next month or two, what is happening in South Africa, what is happening in Cape Town. Read whats happening online, what is your audience talking or asking about. When you take all of this into account you will come up with content that's relevant and current. Blogposts do not have to be long. In fact short posts are much appreciated and could attract more attention as people are just too busy to read long articles. There are books for those who have the time to place their lives on hold for an hour or two. Most of my blogposts short. I use an introduction, I often use bullet points in the body and I have a conclusion. This is my style and I prefer writing this way because I am a reader who likes to read short posts.