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When deciding to embark on the social media journey it's a good idea to plan content in advance.

If a 6 month calendar seems a bit daunting to prepare start with a 3 month calendar.

Remember you will always position your brand as a thought leader, but your brand should also be seen representing current news both in industry and in what's happening in the world around us.

Consider the following when plotting content for your social media sites:

 

• Industry News
• Global News
• Local, National and Global Events
• Company Events
• Green News
• Competitions
• Promotions
• Launches

 

Once you have this it serves as a guide to your daily updates and your updates will be aligned to what's happening now!

The disadvantages of deciding every morning "what shall we tweet today?":

 

• Your status updates run the risk of being boring or random
• You run out of ideas
• You are too busy to research
• There may be days that you don't have a presence online because you are too busy

 

Advantages of a content calendar:

 

• You are always prepared to do updates
• Your updates will be regular
• You can schedule your tweets in advance
• You have time to research what's new

 

Content Calendars are a great source for your social media strategy if you are serious about your brand's online presence.

Google calendars of events online to assist with your planning.

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