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Cann't get any slider data to generate slide in module "mod_sp_smart_slider".What's in a Tweet?
At the inception of Twitter in 2006 many people could not comprehend how 140 characters could relay a powerful message that could lead to website hits, brand awareness, new relationships and new business. The response by many was: "I don't get Twitter!". Today we still hear individuals saying this and fortunately we are in the position to demonstrate and train people how to tweet.
On a platform where we only have 140 characters how do you really optimise this space effectively? Well a starting point would be to know exactly what you'd like to say. This would be in the form of a short sentence, which I like to call a teaser. The reason for "teaser" is that if you have a link that you would like the audience to click on to read more you have to tease people with a good sentence/content to actually get them to "want" to read more. If this sentence is not appealing, has grammar or spelling errors, or even foul language the chances of that linked being clicked on are minimal.
The following is an example:
Bland tweet: Technology Gadgets htt/p.ly #gadgets #technology
Teaser tweet: See what is smart and sexy in gadget world this week! http/98ow.ly #gadgets #technology
The audience is more likely to open the link if the second tweet is read. Also, add your keywords using the hashtags. Sometimes your sentence does not have all the keywords that you would like to use. Keywords can be added at the end of the tweet. It does not have to form part of the teaser.
A tweet is not just a sentence especially when tweeting from or for a brand. Please keep in mind these three points when tweeting:
- Sentence/Teaser/Description
- Keywords
- URL - which must be shortened
