Make no mistake, blogging is a high maintenance activity.However, there is nothing more rewarding than sharing valuable information with peers, colleagues and audiences across the wwworld.
We are all blessed with passion and purpose in life and blogging is the perfect platform to express what drives us or share a topic of interest or simply just inspire others. People love reading real life stories, stories that can add value on a personal or business level.
Have you thought about starting your own blog? Do you enjoy writing but you still not sure what to blog about? Think about what tickles your fancy. It could be sport, hobbies, business, academics, technology, fashion, etc. You don't need to pay to have a fancy blogsite developed. You can create your own free blogsite simply by going to www.wordpress.com. There are many themes to choose from!
Blogging tips:
do not copy information from sites without giving recognition to the source.
Blog frequently; do not blog at random times or leave big time gaps in between blogposts. When people spot your blog and they enjoy the posts they will be back regularly to check for a new post or even subscribe. If there is nothing new to read they will lose interest.
When deciding to embark on the social media journey it's a good idea to plan content in advance.
If a 6 month calendar seems a bit daunting to prepare start with a 3 month calendar.
Remember you will always position your brand as a thought leader, but your brand should also be seen representing current news both in industry and in what's happening in the world around us.
Consider the following when plotting content for your social media sites:
Industry News
Global News
Local, National and Global Events
Company Events
Green News
Competitions
Promotions
Launches
Once you have this it serves as a guide to your daily updates and your updates will be aligned to what's happening now!
The disadvantages of deciding every morning "what shall we tweet today?":
Your status updates run the risk of being boring or random
You run out of ideas
You are too busy to research
There may be days that you don't have a presence online because you are too busy
Advantages of a content calendar:
You are always prepared to do updates
Your updates will be regular
You can schedule your tweets in advance
You have time to research what's new
Content Calendars are a great source for your social media strategy if you are serious about your brand's online presence.
Google calendars of events online to assist with your planning.
